The Dutch Photo museum in Rotterdam has just opened the 'Gallery of Honour of Dutch Photography'. We developed the concept of the Gallery of Honour, the interactive exhibition app and its content, in collaboration with Kummer & Herrman and the museum. The Gallery of Honour exists of 99 iconic works of art and one empty frame. This spot is a symbol for the photo that wasn’t chosen, noticed, well known or not (yet) valued. By using the app you can add your +1 to the exhibition, which will then be shown on the interactive wall. The app also provides in depth stories about the 99 artworks and their makers. Proud moment!