A digital museum experience
Nederlands Fotomuseum
From physical to digital
App & insta stories
Awards
- Lovie Awards / Culture & Entertainment for Social / Gold
- Lovie Awards / Culture & Entertainment for Social / People's Voice
- Nomination Dutch Interactive Awards
- Honoree Webby Awards
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The Ed app
With the Ed app you look through the lens of Ed van der Elsken to the images he has taken. The photo is recognized by means of image recognition in the app. In this way the visitor experiences how Ed created the images and where he created the images. Every photo is a ‘key work’ that gives access to ‘what you don’t see’: additional photos, videos, time image, restoration, image selection (contact sheets) and editing. The app has been developed in such a way that the Nederlands Fotomuseum [Netherlands Photo Museum] can also use it for future exhibitions.
An original insta story
To bring the work and life of Ed van der Elsken to attention outside the museum, we have launched a five-part Instagram story series. A new episode was published online every week. Each ‘season’, consisting of four episodes, highlighted a characteristic aspect of his work. The stories were viewed a total of 35,000 times and were watched in full for an average of 80%.
Ed in the now
Using Ed’s images, elements from his contact sheets and handwritten scribbles, we developed a style that fits the Instagram stories channel.
Interaction
The ‘reader’ of the stories can interact by answering polls that deal with substantive issues and propositions that stem from Ed’s work.
Creators & Influencers
Creators and influencers were the main characters in the stories. We have asked contemporary creators such as Stacii Samidin, Anne Geene and Florian Braakman to compare their work with that of Ed van der Elsken. Art-loving influencers such as Sabrina Starke, @kunstkijken and Dennis Storm were given the opportunity to visit the exhibition outside opening hours and to give their vision of one or more works by Ed van der Elsken.